Apparel retail merchandiser:
The
retail business entails dividing a smaller part from a large good or a
product and selling it to the consumers. Retail merchandising consists
of all the operations associated with direct selling of products or even
services to the consumers of a particular product. The retail
merchandiser sells the products in small quantities and coordinates as
an intermediary between the wholesaler and consumers.
Retail merchandisers are closely involved with company buyers for maximizing profit. They ensure that all the right amounts of products are appear in store or on a website, and are being sold at the right price. To get success they draw a sensible plan about careful purchasing, monitoring and predicting stock level and arrange different sales promotional activities for product.
To do this job retail merchandiser should know about the buying and merchandising, global retailing, retail market management, financial management and control, merchandise promotion, , global fashion, latest fashion trends, consumer behavior related to apparel selection decisions, and the analysis of textile and apparel products using textile testing equipment.
Flow chart of apparel retail merchandising:
The process flow of apparel retail merchandising is shown in below
Functions of a retail merchandiser:
1. Analyzing the local customers:
Sales in a particular retail store could be influenced by various factors such as
Each retail store has to create a retail image in the mind set of customers irrespective of whether the retail store wants it. A retail merchandiser should create his or her own store’s image which could draw the attention of customers.
3. Buying the fashion merchandise:
It is challenging work as it demands a huge amount of activities such as budget planning, merchandise selection, supplier selection etc. Further, it is also important to decide on the quality of the products to be ordered.
4. Receiving and stocking the merchandise:
After the arrival of ordered goods at the retail stores, it should be inspected vigilantly for the quantities against the packing list or shipping invoice sent by the supplier. The quantity of the products/goods received at the retail store should be inspected prior to display or selling.
5. Display:
The manner in which the merchandise/product is displayed in the retail store is significant for sale of goods. Better showcasing of goods always boosts the sales of the retail store and vice versa. The store’s image is based on the principle of use of space for display.
6. Sales promotion:
It is a vital process for successful marketing and sale of a product in the store. It refers to promotion of sale of merchandise, ideas or services. It contains activities such as advertising, publicity; fashion shows, personal selling, visual displays, special events etc.
7. Sales evaluation:
After the completion of the selling season, the retail store has to analyze the sales of the goods in the particular season. This consists of analyzing the sales by style, product, size and colour, fast sold goods, unsold items, price line, etc.
Retail merchandisers are closely involved with company buyers for maximizing profit. They ensure that all the right amounts of products are appear in store or on a website, and are being sold at the right price. To get success they draw a sensible plan about careful purchasing, monitoring and predicting stock level and arrange different sales promotional activities for product.
To do this job retail merchandiser should know about the buying and merchandising, global retailing, retail market management, financial management and control, merchandise promotion, , global fashion, latest fashion trends, consumer behavior related to apparel selection decisions, and the analysis of textile and apparel products using textile testing equipment.
Flow chart of apparel retail merchandising:
The process flow of apparel retail merchandising is shown in below
- Providing personal services to all required consumers.
- Giving two-way information such as from producer to consumer and vice versa.
- Assisting in standardization and grading of products.
- Undertaking transportation and storage of products.
- Assembling various products from different suppliers and wholesalers.
- Keeping adequate stock of various products to supply to consumers.
- Providing credit facilities to the consumers.
- Drawing the consumer’s attention by bestowing a window display of products, conducting fashion events etc.
- Carrying out marketing activities.
- Assuming risk by stocking and providing goods to consumers.
1. Analyzing the local customers:
Sales in a particular retail store could be influenced by various factors such as
- The geographical location of the store
- The population content of the area
- The social activities that the area offers
- The economical conditions and level of the local population
- The fashion influences of the particular population
Each retail store has to create a retail image in the mind set of customers irrespective of whether the retail store wants it. A retail merchandiser should create his or her own store’s image which could draw the attention of customers.
3. Buying the fashion merchandise:
It is challenging work as it demands a huge amount of activities such as budget planning, merchandise selection, supplier selection etc. Further, it is also important to decide on the quality of the products to be ordered.
4. Receiving and stocking the merchandise:
After the arrival of ordered goods at the retail stores, it should be inspected vigilantly for the quantities against the packing list or shipping invoice sent by the supplier. The quantity of the products/goods received at the retail store should be inspected prior to display or selling.
5. Display:
The manner in which the merchandise/product is displayed in the retail store is significant for sale of goods. Better showcasing of goods always boosts the sales of the retail store and vice versa. The store’s image is based on the principle of use of space for display.
6. Sales promotion:
It is a vital process for successful marketing and sale of a product in the store. It refers to promotion of sale of merchandise, ideas or services. It contains activities such as advertising, publicity; fashion shows, personal selling, visual displays, special events etc.
7. Sales evaluation:
After the completion of the selling season, the retail store has to analyze the sales of the goods in the particular season. This consists of analyzing the sales by style, product, size and colour, fast sold goods, unsold items, price line, etc.
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